Around the Web

Social Media Demographic Statistics

1. 75% of male internet users are on Facebook as well as 83% of female internet users.

2. According to recode, 44% of teenagers asked to choose one social network if “trapped on a deserted island” chose Snapchat, ahead of Instagram (24 percent) and Facebook (14 percent).

3. Female internet users are more likely to use Instagram than men, at 38% vs. 26%.

4. 29% of internet users with college degrees use Twitter, compared to 20% with high school degrees or less.

5. 81% of millennials check Twitter at least once per day.

6. 91% of Social Media Users Are Accessing Social Channels Via Mobile Devices from CoSchedule.

7. 22% of the world’s total population uses Facebook.

8. LinkedIn boasts more than 530 millions user profiles.

9. On any given day, Snapchat reaches 41% of 18 to 34-year-olds in the US.

10. YouTube overall, and even YouTube on mobile alone, reaches more 18-34 and 18-49 year-olds than any cable network in the U.S.

Social Media Usage Statistics

1. Facebook continues to be the most widely used social media platform, with 79% of American internet users. Based on total population, (not just internet users) 68% of U.S. adults (you know, your customers) use it. What are you waiting for? Start advertising on Facebook already!

2. Instagram receives the silver medal with 32% of users, Pinterest coming in a close third with 31%, and LinkedIn and Twitter at 29% and 24% respectively.

3. Per Statista, in the last quarter of 2017, 1.37 billion active users visited Facebook on a daily basis. Overall, daily active users accounted for 66 percent of monthly active users. (Check out 75 fascinating stats about Facebook here.)

4. The average LinkedIn user spends 17 minutes on the site per month.

5. 51% of Instagram users access the platform daily, and 35% say they look at the platform several times per day.

6. Almost 80% of time spent on social media platforms happens on mobile.

7. Katy Perry has the most worldwide twitter followers, at 94.65 million.

8. Over 400 million snaps are shared on Snapchat per day, and almost 9,000 photos are shared every second.

9. Just 10 thousand YouTube videos have generated more than 1 billion views.

10. More than half of all YouTube views are on mobile devices.