SEM

Improve your business’s Search Engine Marketing with an Align DMS AdWords campaign.

When creating an AdWords campaign, it is important to know what NOT to do…it is your money right?

Align DMS understands the importance of a business’s ROI, we also understand the common mistakes that marketers make when rolling out an AdWords campaign.

Below are 9 common AdWords mistakes that will cost you money:

– The wrong keyword match type. 

Your campaign should have a specific desired result, using a broad keyword match could potentially hurt your campaign’s effectiveness and cost you money.

– Poor utilization of “Negative” keywords. 

If you’re a small grocery store selling apples,  you don’t want people looking for a computer clicking on your ad.

– Not using “Branded” keywords. 

If you sell a branded product then you should use that as much as possible in your ad.

– Only doing one ad.  

Every campaign should have at least TWO ads so you can get relevant feedback from the ads.  Essentially you’re testing each ad against one another.  The information you receive from this is extremely valuable for your next campaign. 

– Proper copy on your websites landing page based on the ad

Start a campaign, you add your keywords, you make your ad, that ad sends a potential customer to a page on your website.  A strong ad will have the same keywords throughout this process.

– Not geo-targeting or using demographic information

A successful ad uses the analogy of fish where the fish are.

– Poor landing pages

Your ad did its job, the potential customer clicked on it, but then it took them to a landing page that didn’t allow the customer to purchase or be influenced to purchase.

– Not utilizing the “Search Term” report

Your customers will use terms or words for their search.  An effective ad will mirror the terms or words the customers are using in their search.

– Not understanding your ads conversions

This is really the benchmark for how well your ad has performed.  Did your customers purchase or were they influenced to learn more and potentially purchase?  Tracking can be achieved through analytics and also AdWords, but make sure if you’re using both your not getting a false positive.

Now that you know what to avoid, good luck with your ad campaign…or allow Align DMS to manage them for you.

To create, test, manage your AdWords campaigns & improve your SEO ranking.   Connect with us today.